Our Keep Music Alive mission to promote the VALUE of MUSIC: For children’s education, the many types of therapy music helps with and for our overall happiness. Our ultimate goal is to help more children (and adults) reap the educational, therapeutic and social benefits of playing music. To help support this mission, we founded Teach Music Week (March) and Kids Music Day (October). Each year, we partner with hundreds of music schools, stores and organizations around the world to offer free lessons to new students and hold special events that benefit and celebrate kids playing music. We host year-round musical instrument petting zoo events and run a free After-School Music Lessons program for under-resourced students.